EMMA WEINMAN
emma.weinman@gmail.comEditor and arts professional with more than eleven years of experience in contemporary art criticism and publishing, managing both editorial and advertising workflows, facilitating online engagement, and developing brand identity.
EXPERIENCE
Engagement Editor, ARTFORUM 2020–2026
Editor responsible for facilitating online engagement via the strategic presentation and deployment of editorial content, curator of the Artforum archive, and a co-editor of the magazine’s web exclusive features.
- Created all materials for social media posts including designing visual elements and writing captions that distilled published articles for optimum presentation on each platform.
- Implemented social media strategies that increased the magazine’s digital reach by more than 37%.
- Facilitated the launch of three distinct weekly newsletters, managed the workflow of each, and grew the email subscriber base to more than 400,000 registered users.
- Developed a new design vocabulary for sharing editorial content online to strengthen brand identity and recognition.
- Collaborated with video producers to develop new video series, worked with editors to draw out narratives from raw footage, and deployed media across social platforms.
- Authored “From the Archive,” a weekly column published on the website and emailed directly to subscribers that resurfaced significant essays from Artforum’s back issues and provided contemporary analysis.
- Participated in the commissioning, editing, fact-checking, and publication of critical essays.
Digital Advertising Manager, ARTFORUM 2016–2019
Expanded Artforum’s digital footprint by working directly with the magazine’s publishers to create and spearhead a dedicated digital advertising department, overseeing all digital ad outreach, sales, strategy, and implementation.
- Developed the available ad placements, pricing scheme, and sales strategy and coordinated with the design team to redesign the website to optimize its profitability.
- Compiled all analytics for the website and provided data analysis.
- Oversaw management and expansion of the client list.
- Designed media kits and other digital advertising informational documents.
Advertising Assistant, ARTFORUM 2014–2015
Independent curator 2014–present
Organized exhibitions including “Diagonal Press,” which showcased printed media by Tauba Auerbach, “Winold Reiss’s The Months,” a presentation of the German-American artist’s 1923 woodcut series that had never before been exhibited in its entirety, and, most recently, “See You Soon,” a group show of Los Angeles–based artists.
SKILLS
Professional: Writing, Copyediting, Proofreading, Fact-checking, Research, Content Strategy, Social Media Strategy, Layout Design, Photo Editing
Technical: Adobe Photoshop, Adobe InDesign, WordPress CMS, Salesforce Marketing Cloud Engagement, Google Analytics, Meta Business Suite
Domain: Art Criticism, Contemporary Art, Modern Art, Publishing, Curation
EDUCATION
MA, Art History Courtauld Institute, London
BA, Art History & Studio Art Bard College, Annandale-On-Hudson, NY